Microsoft Edge faces backlash over new purchasing / bloatware feature


Microsoft Edge, aside from its features and performance, is known for its modern user interface that matches the look of Windows 10 and Windows 11. With minimal bloatware, Microsoft Edge was fast and user-friendly. However, the company has slowly added unnecessary shopping features to Edge, and users are not satisfied.

The latest addition is the “Buy Now, Pay Later” or “BNPL” integration in Edge. For those who don’t know, this service is offered by some e-commerce companies like Target and Wallmark. It basically allows users to make purchases between $ 35 and $ 1,000 through Microsoft Edge and then split the payment into 4 installments over 6 weeks.

This would allow Edge users to split their online payments into installment payments (which may be interest-free) and get the proceeds. Microsoft is integrating “Buy Now, Pay Later” functionality into Edge’s address bar / autofill pop-ups on Windows and other platforms.

Microsoft Edge bloatware
BNPL in Microsoft Edge

Microsoft Edge’s “Buy Now, Pay Later” option will automatically appear when you try to make payments. In a way, Edge’s new feature will encourage people to buy more everyday items than they otherwise would. This is because you are not paying for the product when you buy it and it is psychologically less painful like credit cards.

Unsurprisingly, users have expressed their dissatisfaction with Microsoft Edge’s “Buy now, pay later” integration. Users made sure to let the tech giant know about the negative effects of the feature by flooding the comments section of the official announcement with reviews.

An angry Edge user noted: “It’s amazing how quickly you can waste years of hard work and goodwill with a ridiculous feature like this. Even Bing’s features are getting too aggressive ”.

“That’s a horrible idea. Please cancel this project. You are making your browser worse and the life of anyone who uses this feature,” another user wrote in the forums.

Users have also expressed unhappiness with the addition of other unwanted features to Microsoft Edge, with one saying, “People just want a solid, reliable browser with less annoying features. Even Bing’s features are getting too aggressive ”.

Edge 96 and bloatware

As a reminder, Microsoft Edge 96 was recently launched for Windows and macOS with several improvements under the hood. For example, the stable version of Edge 96 comes with some consumer-oriented features, including built-in Microsoft Office integration for opening documents in the browser.

Unfortunately, Edge 96 is also considered the first browser version with “Buy Now, Pay Later” integration. At the moment, BNPL integration is not live in Edge 96, but it will be enabled for users in the coming days.


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