Billy Porter helps Bloomingdale’s unveil New York holiday windows – WWD

Billy Porter entertained a street crowd on Thursday night and helped Bloomingdale’s unveil its holiday the Windows.

Dressed in a long, embellished black leather coat, the Tony winner performed a few songs and encouraged attendees to seek authenticity, regardless of what their families or governments might say. Then he led attendees in a countdown as the canvas inscribed “Best Holiday Ever” slowly rose to reveal the 150th anniversary showcase of its flagship product.

Before and after the holiday kicking off, many ducked out of the cold air and entered the store to check out the holiday merchandise. One of the many highlights is in “The Carousel”, where shoppers can find “The Greatest Gifts” which were curated by Ayesha Curry. The assortment includes over 16 diverse women-owned brands, including Curry’s Sweet July lifestyle brand.

Assessing Thursday’s festivities on Friday morning, Frank Berman, executive vice president and chief marketing officer, raved about Porter’s “incredible turnout” and “spectacular” performance, as well as “how great it was to see the smiles on everyone’s faces”. This year’s unveiling was the group’s first since John Legend performed in 2019, before the COVID-19 pandemic began.

The pre-Thanksgiving calendar is meant to jump ahead of the holiday sales season, with organizers starting the process nine months to a year in advance. In honor of its 150th anniversary, Bloomingdale’s wanted to do something “whimsical, surprising, and with interactive components that stop you as you walk down the sidewalk,” Berman said.

On Thursday night, several bystanders on Lexington Avenue stopped short after realizing it was Porter performing. A few commented on how he was an unexpected choice for Bloomingdale’s. “He’s a phenomenal performer, with a great story all to himself and he’s certainly an award-winning talent. That’s what we’re looking for – people who engage our clientele, today and those of tomorrow,” Berman said “He definitely covers a wide range. That’s why we chose to work with him.”

The retailer unveiled its holiday window displays in New York.

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Porter is an encouraging personality who personifies diversity and inclusion, which is in line with Bloomingdale’s ethos and its “B [folo] The socially oriented campaign The Change,” Berman said. “Certainly, we are very conscious of supporting the communities we serve.” Porter also supports children’s mental health initiatives.

An assortment of 150th anniversary items are displayed in store windows, while the little brown bear, an icon the company sells to help support the Child Mind Institute, is displayed in another window, in a gold version oversized.

New York is facing a major drop in office occupancy, and a recent survey of 160 New York employers by the Partnership for New York City showed that only 9% of employees are back in the office five days a week. week. Rates are expected to climb and, when asked about the impact of telecommunity and hybrid work on daytime holiday shopping, Berman said: “Some days are crowded. The street was packed last night on both sides of Lexington Avenue. There is a good turnout in our stores. People are coming back to the stores. Maybe they don’t go to the office. But we saw it in what the customer bought.

Holiday windows

The retailer is celebrating its 150th anniversary.

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holiday windows

Bloomingdale’s “Little Brown Bear” initiative helps children’s mental wellness programs.

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bloomingdales recently saw about 400 people attend a concept store opening in Chicago, Berman said.

He acknowledged the effects of inflation and said, “At the same time, Thanksgiving always happens. People have to prepare. Christmas, Hannukah and Kwanzaa are always coming. People need to give great gifts to family and friends. »

“There is a sense of hope and a desire to socialize. Gifts are one of them. The human factor is a big part of this fourth quarter,” he said.

“Personally, I’m very grateful for what I have – for my family and friends. In these turbulent times, I don’t take it for granted – being with friends and family to celebrate and doing it in a way that makes us all happy. I’ve definitely seen that in the people who walked out Thursday night and walked into our store with that energy. They had it. I’m hoping for more than a glass half full [approach] due to the pandemic,” he said.

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