Anger of Woolworths supermarket customer over ‘insensitive’ details about new brand

A Woolworths customer spoke of her “disappointment” after spotting an “insensitive” detail on the signage of her local store.

Posting on Facebook, Melbourne customer Hanna shared images of the Burwood Highway Woolworths entrance to Ferntree Gully.

In the photos you can see two large windows sporting the Woolworths logo and words indicating the store is ‘Open 24 hours’.

But on the left side, someone has placed an unauthorized sticker that says “Black Lines Matter” above the word “open”.

The sticker has been written in white type, the same color as the font used in Woolworths signage.

The phrase on the sticker is a play on words relating to Black Lives Matter, the American-born global protest movement against deaths in custody, police brutality, and racially-motivated violence against black people.

Someone had placed a “black line sticker” above the word “open” on the Woolworths signage. Credit: Facebook

The sticker is produced by a public Facebook group called “Black Lines Matter”, which is a “burnout, no more and no less” page.

A group moderator confirmed to that the group made the decal in question, but said it was intended for use “on cars, not in stores.”

A Woolworths The spokesperson told that the tagline has now been removed.

“Take it down”

In her Facebook post, Hanna said she believed the sticker had been on the Woolworths sign for several weeks.

“Really disappointed to see this signage on the Burwood Highway Woolies in Ferntree Gully,” Hanna wrote.

“My partner spoke to the manager who informed us that this had been reported, but no one seemed too keen to remove it quickly.

“Staff mentioned it was there maybe over a month since the renovation. Searching for that callous slogan only makes it worse for you Woolies. Take it down now! “

The unauthorized sticker has since been removed.
The unauthorized sticker has since been removed. Credit: Facebook

A spokesperson for Black Lines Matter told he did not know who placed the sticker on the Woolies sign, but that he would take action to ensure it does not happen again. .

“It was never intended to offend anyone,” he said.

“I will let all members know that the misuse of our decals is unacceptable, that they are only intended for cars or private property.”

Woolworths responds

In response to the customer’s Facebook post, a Woolworths spokesperson thanked the buyer for “drawing our attention to this disfigured signage.”

“We followed this up with the store team who confirmed that it has now been deleted,” the spokesperson added.

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